Primaprix opens its doors Parc Vallès
A new 'outlet' supermarket model
Starting this Wednesday, June 9, Parc Vallès customers will be able to enjoy a new "outlet" supermarket that is presented as a novelty never seen before in Terrassa. This is Primaprix, the first large outlet supermarket of leading consumer brands. With a great offer that ranges from cosmetics to refrigerated food, through perfumery products, drugstore, bazaar, beverages and items for pets.
All its brands, national and international, are of great prestige with the added value that all products have between 30% and 70% discount compared to other distribution areas and supermarkets. That is why we refer to Primaprix as the first large "outlet" supermarket in the city. However, the chain born in Madrid in December 2014 already has 125 establishments throughout the state.
For those who are wondering what the secret of Primaprix prices is, it is very simple. His team constantly travels throughout Europe catching opportunities from manufacturing surpluses, stock liquidations, promotions or products with packaging design changes, among others. Ultimately, the one who benefits is the customer who can obtain a high-quality product at a much more affordable price than in any other supermarket.